VISIBILITY STRATEGIES
Together, we will assess the firm's history to clarify their unique strengths and develop a marketing plan to aggressively compete for very specific business.
This includes a Living Marketing Plan, collateral materials, business credentials and ongoing marketing and sales services.
POS & MERCHANDISING
From concept to completion, we can take the strain and the pain out of turning ideas into reality.
When it comes to creating POS Merchandising, our knowledgeable staff make us accessible and easy to work with, our experience of digital printing makes us a valuable source of feedback, our around the clock operation means even the tightest deadlines are feasible, and, to complete the picture, our team of on-site installers help make the whole process a breeze.
From simple roll up single panel displays through to complete modular exhibition stands, we have cost-effective off-the-shelf display systems that can be readily branded with your own graphics.
These systems are portable and modular for effortless set-up, making them ideal for events, exhibitions or even a test campaign in a single store.
RETAIL LOOK & FEEL
Today's successful retailer is the one making the most profitable use of every square foot of space in the store. Because space is costly, you need to have a strategy for its use. Strategic floor patterns, location of merchandise, amounts of merchandise and appropriate displays are all key factors to consider.
Layout generally consists of three areas:
1) The store arrangement
2) How you classify particular products
3) The allocation of space (which is probably the most important area).
For most retailers, the allocation of space to a particular product is usually based on how profitable the product is. To determine how profitable that product is, you would follow a three-step calculation:
- Sales per sq. foot = total product sales / total sq. feet of the product
- Cost of merchandise sold per sq. ft.= cost of product sold / total sq. ft. of product
- Gross margin per sq. ft = sales per sq. ft. - Cost of mdse. sold per sq. ft.
Once you have determined your gross margin per square foot, you can tell which products are doing well, which aren't doing as well and maybe which you should get rid of. Give the best selling and most profitable merchandise in your store the best space. By taking some time to work through these calculations on an ongoing basis, you should be able to produce superior results.
Other factors to consider:
- Lighting
- Music
- Windows
- Signage
- Displays and shelving
MERCHANDISING PROGRAMS
Merchandising is presenting products in their best light to generate more sales. Whether you are buying at a supermarket chances are your buying decision has been influenced by the way the products were merchandised.
The expertise and experience of our consultants help you provide the framework for customer satisfaction and the commitment to quality.
Merchandising is not a hobby but a professional career choice. As in other professions, those who continue to improve their abilities and develop more proficient skills to perform the necessary work will be rewarded with advancement opportunities and increased compensation.
MooreAdvice is reputed to have merchandising professionals that have years of experience working with some of the biggest brands in Nigeria and beyond. This wealth of experience can be exploited in providing you merchandising solutions comparable to what you get anywhere in the world.
EVENT BRANDING
We can brand your event, install your graphics and manage the whole process from start to finish.
We have the ability to manage the graphics production, installation and logisitics of branding from basic vinyl cut lettering on the shows directional signage through to large colour banners, popup displays and custom built hoardings and gateways - we produce it all in-house.
This helps take the hassle out of graphics-branding and organizing large outdoor events, allowing our clients to concentrate on event promotion and development rather than the management of external print resources.
BELOW THE LINE
Transforming a traditional focused business location into a dynamic retail environment is one of the most profitable growth and retention strategies you can deploy.
Our retail merchandising programs are designed to expand and support new or existing sales strategies whilst enhancing your brand in today’s competitive market place. Our team helps you increase brand awareness, maintain high acquisition and reduce customer churn.
We develop retail environments that shape consumer behavior, stimulate leads and capture sales. All this neatly packaged into a dynamic but fun brand experience for your customers to enjoy. By providing an integrated end to end solution from prototype to installation we guarantee results for you to make those mega turnovers happen.
